Live Metal Prices / oz
Gold:
2650.42 USD
Silver:
31.24 USD
Platinum:
992.49 USD
Palladium:
1027.36 USD
Rhodium:
5100.00 USD

5 Reasons Platinum is Undervalued

Platinum is one of the rarest precious metals, often overshadowed by its more famous counterparts—gold and silver. However, recent market trends indicate that platinum may be significantly undervalued, presenting a unique investment opportunity for discerning investors. 

1. The Gold-Platinum Ratio: Platinum's Historical Premium Over Gold

Historically, platinum has often traded at a premium to gold due to its rarity and industrial demand. Prior to the 2008 financial crisis, the gold-platinum ratio was around 2:1, meaning an ounce of platinum could purchase two ounces of gold. However, since the crisis, this ratio has reversed dramatically, with platinum now trading at a discount to gold, sometimes at a ratio as low as 0.5:1. This represents a stark shift, with platinum currently priced well below its historical average in relation to gold.

Why is This Significant?

This inversion in the gold-platinum ratio suggests that platinum may be undervalued. The long-term expectation is that this ratio will eventually normalize. Historically, market corrections tend to follow periods of deviation from the norm, making platinum a potentially lucrative buy for those willing to wait for a reversion to its historical premium over gold.

For investors seeking opportunities in precious metals, the current discount in platinum relative to gold offers a compelling value proposition, especially for those who believe in mean reversion in commodity markets.

2. Platinum is Scarcer than Gold

When it comes to rarity, platinum is in a league of its own. Platinum is significantly rarer than gold—approximately 30 times rarer, to be precise. Most of the world's platinum supply comes from just two countries: South Africa and Russia. This limited geographical availability, combined with challenging mining conditions, restricts platinum production.

Why Scarcity Matters

Scarcity is a critical factor in determining the long-term value of a commodity. While gold is often seen as a store of value, platinum's greater rarity adds another layer of intrinsic value. Despite this scarcity, platinum is priced lower than gold, suggesting that the market may not be fully appreciating platinum's rarity.

As investor awareness grows regarding platinum’s limited supply, its value is likely to rise. When coupled with the metal’s essential industrial applications, particularly in the automotive and energy sectors, platinum's scarcity becomes even more critical to its future pricing.

3. Supply and Demand Dynamics: A Tightening Market

Another reason platinum is undervalued is the current supply and demand imbalance. On the supply side, platinum production has remained relatively stagnant over the past decade. With production concentrated in South Africa and Russia, any disruptions, such as labor strikes or geopolitical tensions, can severely impact global supply.

Increasing Demand

On the demand side, platinum has several industrial applications, including its prominent role in the production of catalytic converters for vehicles, particularly diesel-powered cars. While demand from the automotive sector has fluctuated, the emergence of electric vehicles (EVs) and hydrogen fuel cell vehicles is reigniting demand for platinum.

In hydrogen-powered fuel cells, platinum plays a crucial role as a catalyst, helping convert hydrogen into electricity. As the world moves toward cleaner energy sources, the demand for platinum in fuel cells is expected to rise substantially. The EV market, which is rapidly growing, provides a new and expanding avenue for platinum demand.

Supply vs. Demand: A Growing Deficit

Here’s a look at the supply and demand figures for platinum since 2010, highlighting the tightening market:

Year Global Platinum Supply (thousand oz) Global Platinum Demand (thousand oz)
2010 6,060 7,090
2011 6,030 7,320
2012 5,780 7,100
2013 6,100 7,170
2014 5,760 7,340
2015 5,760 7,380
2016 5,780 7,070
2017 6,100 7,170
2018 6,050 7,365
2019 6,120 7,470
2020 5,350 7,610
2021 5,950 7,760
2022 5,800 7,900
2023 5,850 8,000 (estimated)

Source: Data aggregated from industry reports and market analyses.

As shown in the table, global platinum demand has consistently outstripped supply since 2010. This supply deficit is expected to widen as demand for platinum increases in both the EV and hydrogen fuel cell industries. Yet, despite this deficit, platinum prices have not fully reflected the tightening supply-demand equation.

4. Increasing Demand from Electric and Hydrogen-Powered Vehicles

A key driver of platinum's future value lies in the accelerating shift toward electric vehicles (EVs) and hydrogen-powered cars. Platinum is a critical component in hydrogen fuel cells, where it acts as a catalyst. Hydrogen-powered vehicles are gaining momentum as an eco-friendly alternative to traditional internal combustion engine vehicles, particularly in markets like Japan, Europe, and California.

Electric Vehicles and Fuel Cells

Hydrogen fuel cells are a promising clean energy solution, offering zero-emission transportation. As governments worldwide push for greener technologies, demand for hydrogen fuel cell vehicles is expected to increase, boosting demand for platinum.

The EV market is also seeing an uptick in demand for platinum-group metals (PGMs). While palladium has traditionally been favored in catalytic converters, platinum is more abundant and cheaper, making it an attractive alternative. Automakers may increasingly substitute platinum for palladium in response to cost pressures, further increasing platinum’s industrial demand.

5. Platinum Production is Not Increasing

While demand for platinum is on the rise, the supply side tells a different story. Global platinum production has stagnated over the past decade. Mining in South Africa, which accounts for about 70% of global platinum production, has been impacted by labor strikes, power outages, and operational challenges. Additionally, the geopolitical risks surrounding Russia, another major producer, have further constrained supply.

Why Limited Production is a Concern

Unlike gold, which has relatively stable production rates, platinum mining faces several bottlenecks. As mentioned earlier, platinum is mined in only a few regions globally, and the production process is more complex and expensive compared to gold or silver. This stagnant production, combined with growing demand, is creating a supply squeeze that is not yet fully priced into the market.

For long-term investors, the limited supply and growing demand present an opportunity to capitalize on future price increases as the market adjusts to the realities of platinum’s scarcity.

Conclusion: Why Platinum Deserves a Closer Look

Platinum is currently undervalued for several reasons, including its historical relationship to gold, its rarity, the tightening supply-demand dynamics, and its increasing role in clean energy technologies. As the world moves toward greener energy solutions, the demand for platinum in electric and hydrogen-powered vehicles will likely surge, further exacerbating the supply-demand imbalance.

For investors looking to diversify their precious metals portfolio, platinum offers a unique value proposition. Given its scarcity and increasing industrial applications, platinum has the potential to outperform both gold and palladium in the long run. At SwissBullion.eu, investors can explore a range of platinum investment products, including platinum coins and bars, to take advantage of this undervaluation.

As with all investments, timing is critical. Platinum’s current undervaluation presents an opportunity that may not last as the market corrects and the metal regains its rightful place alongside gold and silver.

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